The Fusion has been one of Ford’s most exceptional vehicles since its inception in 2006. A four-door, five passenger mid-size sedan, the Fusion was designed to bring an edge to the humble sedan; it never sacrificed style or performance in a segment that often sacrifices both. Currently in its third generation, the Ford Fusion is still the gold standard when it comes to mid-size sedans and, with its apt name, still fuses together the safety of a larger vehicle with the sharp design and unrelenting power more synonymous with vehicles above its class. Below, is a brief history of one of Ford’s top performers—both in sales and on the streets.
Introduced in 2006, the Fusion was the first Ford to begin production with the new, “Face of Ford,” three-bar grille, and the first new sedan since the Ford Taurus was unveiled in the mid-80s. Originally named the Futura, a trademark issue forced Ford’s hand to change the name to the more fitting Fusion—since it fused the humble sedan’s safety record with a sporty performance uncommon in the segment. A Canadian ad campaign called “Create a Reaction” certainly did, and Ford sold over 30,000 Fusions in North America in the first quarter of 2006 alone.
The 2010 model year brought a bevy of significant updates to the second generation Fusion. The design was updated with new a front and rear fascia, the safety features were updated with Ford’s most recent innovations, and the first Fusion Hybrid rolled off the lot. Finding itself on the 2009 Kelley Blue Book list of “Top 10 Green Cars”, the Fusion Hybrid was a gasoline-electric hybrid that offered exceptional fuel economy as well as a nice rebate check for those initial, environmentally-conscious explorers. The 2010 Ford Fusion found itself on many other best-of lists, and was one of the IIHS “Top Safety Picks” of 2010.
The third generation Fusion was released for the 2013 model year. While the Fusion was always noted for its safety features and technology, the 2013 version of Ford’s favourite mid-size sedan stretched the notion of what consumers could expect from their vehicle. Driver assistance technologies, based on sensors, cameras, and radar, were a major selling point of the Fusion and have surely become the new norm for vehicles (five years later). With Lane Keeping System, Adaptive Cruise Control with Forward Collision warning, active park assist and more, the Fusion continued its strong run atop the mid-size sedan segment, and influenced the entire automotive industry. The current 2018 Fusion has gracefully carried the torch, and the available Co-Pilot360™ suite of features has ensured that that torch has never burned brighter, and that Ford drivers have never been safer.
While the Fusion was initially one of the vehicles Ford would be cutting from the lineup, there have been conflicting reports on when this will actually happen. That, combined with the fact that Ford has resurrected vehicles in the past that have left their lineup, leads one to question: when and if the Fusion will truly leave the Ford lineup. However, should this year or next year’s Ford Fusion be the end of the model, its impact on the automotive industry will never be forgotten.