Find Our Why We're Edmonton's Best Ford Dealership



 t f  awards  website banner 1200x205 v1

The Best Ford Pricing in Edmonton
We are constantly monitoring our competitors to make sure we are offering the best deals possible, on both new and used vehicles.

Conveniently Located
You can find us on the corner of 91st street and 34th avenue. We have a great building with tons of inventory, so you can't miss us!

Go Auto's Largest Service & Parts Departments
Go has over 40 of the most successful dealerships in Western Canada, and we have the biggest and best service & parts department of them all. Plus, you save 10% every time with your FREE Go Card!

why buy page boximage

We Speak Your Language
Our staff speaks fluently in 9 languages: English, Greek, Mandarin, Hindi, Telegu, French, Punjabi, Urdu, and Portuguese.

Vehicle Modifications
Team Ford's "Extreme Team" is behind some of Edmonton's biggest and best vehicle modification projects. Want to make your ride stand out? Give us a call. No job is too big or too small.

We're Pet Friendly
Feel free to bring your pup with you! We have more "shop dogs" than any dealership in the city (unverified stat that we are nonetheless very confident in).

ford f150 2018

What You See is What You Pay

Other dealerships charge as much as $1,000 for "documentation" and "administration" fees, but we never do. In fact, we don't charge you for any extra fees, period (besides taxes, of course). We don't like to play games. At Go Auto, you know what you're paying up front, every time.

price tag icon white

go card key


With your Go Card, earn $500 every time a friend you've referred buys a new vehicle with Go Auto. Your Go Card can also save you 10% on every one of your parts and service bills and earn you an extra 5% back in store credit.

Redeem your Go Card dollars at dozens of participating Go Auto locations to save money on parts, service, accessories, or even your next vehicle purchase.



Get Insured Without Leaving the Dealership

We sell auto, home, travel, and commercial insurance, and in many cases, we have agents in our dealerships who can provide quotes and write policies on the spot. Combine your policies for even greater savings, or challenge us to meet your current insurance provider.


We Can Finance You Even When the Banks Won't

Thanks to our success over the last 10 years, we have been able to build our own in-house finance company. We can get you approved without having to rely on the banks, because if they won't approve you, we'll do it with our own money. We will tailor a financial solution that meets your needs, and get you back on the road, fast.


Ask Us Anything

Our customer service team is happy to help with all of your automotive needs. We'll answer any questions you might have about the buying process, any services you might need, how to get financing and insurance, and everything in between. Chat with us live on GoAuto.ca, send us an email, or call 780-777-7777.

jared2 205x300


Welcome to Go Auto! We are dedicated to doing whatever it takes to help with all your automotive needs.

Every employee at our dealerships is empowered to find innovative ways to show our guests that we're happy to help -- all the time, every time. This is our commitment to you.

Jared Priestner, Chief Executive Officer, Go Auto

✓ Simple pricing process that is easy to understand and has no obligations

✓ A thorough explanation of your vehicle's trade value

✓ Our personal contact information to ensure your complete satisfaction

✓ Go Card points and referral programs that save you money and earn you in-store rewards

✓ Happy to Help financial staff to explain your finance and lease options

✓A free, no obligation insurance quote with every vehicle purchase

✓ A real person to address all your automotive questions at the Happy to Help Desk

✓ A free service loaner for qualified customers

ajax loader2